WHO WE ARE
Innit Creative is a boutique film production company based in Whakatū Nelson, founded by Liss and Jonny, who brought over two decades of combined film and design experience back from London six years ago and haven't looked back.
Jonny has worked on major motion pictures across the UK, Europe, the Middle East and Asia, while Liss spent a decade in costume and art department for film, TV and commercials. That depth of industry experience is what sets Innit's work apart.
From brand films and short-form content to photography and social media strategy, they help Nelson businesses show up with confidence, from first idea to final edit.
Liss leads on creative direction, design and social strategy, with a sharp eye for aesthetics and a genuine understanding of what connects with audiences. She has also produced short films that have screened at Māoriland, Melbourne Women in Film Festival and TILDE. Jonny brings 14+ years as a professional Assistant Director, now channelling that expertise into directing, producing and editing for brands who want that extra level of polish.
Innit is Proud to have worked with clients including YETI, New Zealand Symphony Orchestra, Chia Sisters, Tohu & Kono, Seifried Estate, Te Tauihu Māori Culture Council, Nelson Arts Festival and Nelson Museum, and many more local brands from across the Top of the South.
Passionate about the local scene, Innit loves getting involved, from creating content for organisations like the Nelson Arts Festival, Nelson Arts Council and Pride Wairau, to judging the School Briefs competition and supporting community events like The Spectacle.
SHOOTING WHĀNAU || BEHIND THE SCENES ||
SHOOTING WHĀNAU || BEHIND THE SCENES ||
Our Values
Often in projects there are compromises, but one thing we don’t want to compromise is our ethics.
I. Sustainably focussed
We only have one planet and we see it as our responsibility to ensure that the environment we love so much is protected for future generations.
We make an effort to off-set our impact where possible and are always looking for ways to improve.
We want to work with organisations that put the planet and our environment centre stage of their business plan.
II. Fair treatment of our people
Our experience in the film industry has shown us that a happy & well rested crew is an effective crew.
It is important to us that we treat our crew & collaborators with kindness & respect, protect work safety, pay fair rates and ensure humane hours.
III. Positive Vibes
Life’s too short to be taken too seriously so we like having a laugh while we work to keep the creativity flowing.
innit
/ˈɪnɪt/
contraction INFORMAL•BRITISH SLANG
isn't it (often used in conversation when seeking confirmation or as a general filler)
“aye?” (Kiwi Translation)
e.g. “I’m a creative, innit”
“This weather is a bit pants innit?”
"We’re making a movie innit?”